RUBICON invests in technology and innovation led companies that offer mission critical products and services to governments and corporations.

RUBICON invests in technology and innovation led companies that offer mission critical products and services to governments and corporations.

About Rubicon

RUBICON Investments, established in 2020, has a mandate to build and grow a global portfolio of synergistic high-technology companies in specialized industries led by exceptional management teams who align with our values.

RUBICON invests in technology and innovation led companies that offer mission critical products and services in the following targeted industries:
  • Elections & Voting
  • Identity & Biometrics
  • Law Enforcement & Military
  • Security & Surveillance


“I think it is possible for ordinary people to choose to be extraordinary.” – Steve Jobs


“Engineering advanced technology is the closest thing to magic that exists in the world.” – Elon Musk


“Values define who we are and what we live by. They define the causes we champion and the ideals we fight for.” – Bill Gates

Our Vision

At RUBICON Investments, our vision is to deliver extraordinary long-term capital growth for our shareholders by building dynamic, innovative, technology focused businesses that add compelling value to the customers, employees, industries and communities they serve within the ecosystem of our entire global portfolio.

Our Mission

At RUBICON Investments, our mission is to acquire, manage and build an ecosystem of synergistic, market-leading brands and businesses that offer exceptional value and are trusted to deliver specialized, mission-critical products and services through addressing the unique requirements of our target industries.

Multiple Pillars of Earnings

RUBICON strives to achieve Focused-Synergistic-Diversification through the implementation of its Synergistic Inter-Dependent Ecosystem and Multiple Pillars of Earnings investment philosophies enabling maximum value creation across the offerings of the companies within the portfolio under the following earnings categories:


RUBICON Investments believes in a de-centralized management model whereby companies in the portfolio are assisted with growth capital, strategic guidance, corporate governance and enterprise management systems but are ultimately led by their own management teams who are empowered to make decisions within clear mandate and policy structures. Management teams of companies within the portfolio are encouraged to adopt and drive a culture within their organizations that align with the following values:

Customer Obsession

Always start with the customer and work backwards in every strategic or operational decision made. Work vigorously to earn and keep a customer through value, service and trust.

Think Big and be Curious

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires their teams to deliver results. Think differently and be relentless in finding new innovative ways to better serve customers.

Invent & Simplify

Relentlessly drive disproportional leaps of innovation in all areas of the organization. Innovate for the customer and do not get distracted by competitor benchmarking. Push the boundaries to achieve the most simple and effortless customer experience.

Cost Conscious

Strive to lower costs and increase value by being frugal, smart and responsible in how the resources of the company are invested. Accomplish more with less, even in the small, everyday things.

Highest Standards

Leaders have relentlessly high standards. Many people may think these standards are unreasonably high. Continue raising the bar for the delivery of high-quality products, services and processes.

Responsive, Effective and Personal Touch

Be responsive and move customers to their desired outcome in the shortest time and in as few steps as possible. Work hard and put in the time to ensure an effective and effortless customer experience.

Decisive Actions

Leaders have strong judgement and consistently make good decisions with a combination of data, experience and intuition. Make the call and own the outcome. Speed matters. Many decisions and actions are reversible. The greater risk is standing still in fear of failure.


Leaders are owners and think long term. Don’t sacrifice long term value for short term results. Act on behalf of the entire company, beyond just the immediate team or goal. Never say “that’s not my job.”

“Hands On” Entrepreneurial Culture

Leaders are “hands on” with their teams, lead from the front and lead by example. They believe in earning respect by how well they play their position and how they help their people achieve their goals rather than through hierarchy. No task is beneath them.

Candid Communication

Respectfully challenge decisions when there is disagreement, even when doing so is uncomfortable or exhausting. Have conviction and be tenacious. Do not compromise for the sake of social cohesion. Once a decision is determined, commit wholly.

People & Relationships

Create an environment with a collaborative “can do” culture that serves customers, employees and suppliers with passion, professionalism and care. Centre strategic decisions around customer experience, create a company that employees are proud to work for and treat valued strategic suppliers the same as customers.

Delivery & Performance

Be performance driven and aim to deliver products, solutions and services to customers at the highest standards and professional levels. Be respectful and candid about where improvement is required. Leaders hold themselves and their teams accountable for results.